طراحی و تبیین الگوی نبرد راهبرد ی در شرکت‌های مادر سرمایه‌گذاری؛ با تأکید بر عوامل علّی و پدیده‌محوری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت بازرگانی، گرایش سیاست‌گذاری، دانشگاه گیلان، رشت، ایران

2 دانشیار مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، رشت، ایران (نویسنده مسئول) Email: malekakhlagh@guilan.ac.ir

3 استادیار مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، رشت، ایران

4 دانشیار مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه گیلان، رشت، ایران

چکیده

این پژوهش با هدف طراحی و تبیین الگوی نبرد راهبردی در شرکت‌های مادر سرمایه‌گذاری و با روش ترکیبی انجام شده است. روش‌های ترکیبی، شامل دو بخش کمی و کیفی هستند. بخش کیفی پژوهش با استفاده از نظریه داده‌بنیاد و بخش کمی آن با استفاده از الگوسازی معادلات ساختاری انجام گرفته است. ابزار جمع‌آوری اطلاعات در بخش کیفی، مصاحبه نیمه‌ساختاریافته با متخصصان و خبرگان شرکت مادرهای سرمایه‌گذاری و دانشگاهی است که داده‌های آن طی سه مرحله «کدگذاری باز»، «کدگذاری محوری» و «کدگذاری انتخابی» به‌دست آمد. در بخش کمی نیز از پرسش‌نامه محقق‌ساخته با توجه به نظرات خبرگان دانشگاهی استفاده شد و روایی و پایایی آن در پژوهش مورد بررسی قرار گرفت. با توجه به کدهای احصا شده از مصاحبه‌ها و استخراج کدها با استفاده از نرم‌افزار Maxqda10، تعداد 138 کدباز، 23 مقوله محوری و در نهایت 8 مقوله اصلی (انتخابی) استخراج شدند. از این میان، مقوله‌های نفوذ به بازار، پیشتازان بازار، دفاع هوشمندانه، بازی کسب‌وکار و قواعد انتخاب منطقه نبرد مربوط به متغیر نبرد راهبردی (پدیده‌محوری) و مقوله‌های تقویت و سازمان‌دهی منابع انسانی، اشراف اطلاعاتی و قدرت هوش مصنوعی مربوط به شرایط علی تأثیرگذار بر پدیده محوری پژوهش شناسایی شدند. نتایج پژوهش حاضر که با استفاده از یافته‌های بخش کیفی (کدهای شناسایی‌شده) و مدل‌سازی معادلات ساختاری پژوهش با استفاده از نرم‌افزار Smart pls4 مورد تجزیه‌وتحلیل قرار گرفت، نشان داد که عوامل علّی پژوهش با ضریب اثر و ضریب معناداری قابل‌قبول، بر پدیده نبرد راهبردی تأثیر می‌گذارد. معیارهای Rsquare، Fsqare، SRMR و GOF برای مدل ساختاری و مدل‌های اندازه‌گیری محاسبه شد که همگی مقادیر مجاز و قابل‌پذیرش بودند.

کلیدواژه‌ها

عنوان مقاله [English]

Designing and Explaining the Model of Strategic Battle in Investment Holding Companies with Emphasis on Causal and Phenomenon-Oriented Factors

نویسندگان [English]

  • Mohammadreza Rokhideh 1
  • Esmaeil MalekAkhlagh 2
  • Keikhosro Yakideh 3
  • Mohammad Dostar 4
1 PhD student in Business Administration, Policy Making, University of Guilan, Rasht, Iran
2 Associate Professor of Business Administration, Faculty of Management and Economics, University of Guilan, Rasht, Iran (Corresponding Author). Email: malekakhlagh@guilan.ac.ir
3 Assistant Professor of Industrial Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran
4 Associate Professor of Business Administration, Faculty of Management and Economics, University of Guilan, Rasht, Iran.
چکیده [English]

This research was done with the aim of designing and explaining the strategic battle model in investment holding companies and with a Mixed methods. Mixed methods include both quantitative and qualitative parts. The qualitative part of the research was done using Grounded theory and the quantitative part was done using structural equation modeling. The tool for collecting information in the qualitative part is a semi-structured interview with specialists and experts of investment and academic holdings, whose data was obtained during three stages of "open coding", "central coding" and "selective coding". In the quantitative part, a researcher-made questionnaire was used according to the opinions of university experts, and its validity and reliability were examined in the research. According to the codes collected from interviews and code extraction using Maxqda10 software, 138 open codes, 23 central categories and finally 8 main (optional) categories were extracted. Among these, the categories of market penetration, market leaders, intelligent defense, business game and the rules of choosing the battle area related to the variable of strategic battle (phenomenon-oriented) and the categories of strengthening and organizing human resources, information aristocracy and the power of artificial intelligence related to the causal conditions affecting The central phenomenon of the research was identified. The results of the current research, which were analyzed using the findings of the qualitative section (identified codes) and the modeling of the structural equations of the research using Smart pls4 software, showed that the causal factors of the research with an acceptable coefficient of effect and coefficient of significance affects the phenomenon of battle strategically. Rsquare, Fsqare, SRMR and GOF criteria were calculated for the structural model and measurement models, all of which were allowed and acceptable values.

کلیدواژه‌ها [English]

  • Investment Holding
  • Strategic Battle
  • Market Leaders
  • Intelligent Defense
  • Business Game

مراجع

  • ذکایی، محمدسعید (1381). نظریه و پژوهش در روش‌های کیفی. جامعه‌شناسی و علوم اجتماعی.
  • سبحانی فرد، یاسر (1395). مبانی و کاربرد تحلیل عاملی و مدل‌سازی معادلات ساختاری. تهران: دانشگاه امام صادق (ع).
  • کاتلر، فلیپ؛ کلر، کوین (2012)، مدیریت بازاریابی، ترجمه مهدی امیرجعفری، انتشارات نص. جلد دوم.

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