نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار، مدیریت، دانشکده مدیریت دانشگاه علوم دریایی امام خمینی(ره)، نوشهر، ایران.
2 دانش آموخته کارشناسی ارشد مدیریت بازرگانی (گرایش بازاریابی)، چالوس، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The main purpose of this study was to Achieving performance success in Imam Khomeini University of Marine Sciences based on the alignment of organizational strategy and project strategy. This research is an applied and descriptive survey in terms of purpose and nature. The data were collected using standard questionnairy Soltani (2020). The statistical population of this study consisted of professors and researchers of Imam Khomeini University of Marine Sciences (250 persons). Using Cochran formula, 148 individuals were selected and a questionnaire was administered among them. T onfirmatory factor analysis and structural equations were used to test the hypotheses and determine the normality of the research variables. Research findings indicate that project strategy and business strategy and the alignment of business strategy and project strategy have a positive and significant effect on project success. In the meantime, the impact of the project strategy on the success of the project is greater than the rest.
کلیدواژهها [English]
الف. منابع فارسی
ب. منابع انگلیسی