نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت ، دانشگاه پیان نور ، تهران، ایران.( نویسنده مسئول ) ؛ رایانامه: mohammdi12035@pnu.irac
2 دانشجوی کارشناسی ارشد دانشگاه آزاد اسلامی رایانامه:najandy1401@gmail.com
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
plan in any field, is a platform for growth, regulates activities and even regulates rules and relationships. The purpose of this research is to design and present the organization's strategic planning model based on capabilities and capacities in Isfahan Sugar Company. The research method is exploratory in terms of results and practical utility, and qualitative and quantitative in terms of the type of data. Also, in terms of time horizon, the research is a cross-sectional type of research. The statistical population of the research includes all managers (34 people) and senior experts (12 people) of Isfahan Sugar Company, 20 people were selected as a sample based on the non-random sampling method. The tools used in this research include a researcher-made questionnaire to identify internal strengths and weaknesses and external opportunities and threats. The validity of questionnaires is the content that was confirmed by experts. The data was analyzed by Excel software. The findings of the research showed that the company is weak in the field of internal factors and is facing threats in the field of external factors. Also, the position of the company in the evaluation matrix of internal and external factors was determined in house number 5, therefore the strategy of maintenance and stability was recommended for the company. Based on the attractiveness score in the QSPM matrix, each of the strategies was prioritized as follows: 1- Development of sugar beet cultivation (regional and extra-regional), 2- Penetration in the market and 3- Development of management systems.
کلیدواژهها [English]
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